TY  - BOOK
AU  - Mainwaring,Simon
TI  - We first: how brands and consumers use social media to build a better world 
SN  - 0230110266
AV  - HD60 .M327 2011
U1  - 658.8 22
PY  - 2011///
CY  - New York
PB  - Palgrave Macmillan
KW  - Social responsibility of business
KW  - Capitalism
KW  - Social media
KW  - Economic aspects
KW  - Branding (Marketing)
KW  - Internet marketing
N1  - Includes bibliographical references and index; Transforming the engine of capitalism -- Redefining self-interest from me first to we first -- The future of profit is purpose -- Creating sustainable capitalism in five ways -- Instilling we first values into capitalism -- Why the world needs a responsible private sector -- How brands build their business and a better world -- How consumers build responsible brands and a better world -- How contributory consumption creates sustainable social change -- The global brand initiative : the future of the private sector
N2  - A social media expert with global experience with many of the world's biggest brands --including Nike, Toyota and Motorola--Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases
ER  -