TY  - BOOK
AU  - Levy,Michael
AU  - Weitz,Barton A.
TI  - Retailing management
SN  - 0073530026
AV  - HF5429 .L4828 2012
U1  - 658.87 22
PY  - 2012///]
CY  - New York
PB  - McGraw-Hill/Irwin
KW  - Retail trade
KW  - Management
N1  - Previous ed.: 2009; Includes bibliographical references and index; Chapter 1; Introduction to the world of retailing --; Chapter 2; Types of retailers --; Chapter 3; Multichannel retailing --; Chapter 4; Customer buying behavior --; Chapter 5; Retail market strategy --; Chapter 6; Financial strategy --; Chapter 7; Retail locations --; Chapter 8; Retail site location --; Chapter 9; Human resource management --; Chapter 10; Information systems and supply chain-management --; Chapter 11; Customer relationship management --; Chapter 12; Managing the merchandise planning process --; Chapter 13; Buying merchandise --; Chapter 14; Retail pricing --; Chapter 15; Retail communication mix --; Chapter 16; Managing the store --; Chapter 17; Store layout, design and visual merchandising --; Chapter 18; Customer service --; Appendix A; Starting your own retail business --; Appendix B; Starting franchise business
ER  -