Levy, Michael,  1950- <br/><br/>
Retailing management / 
Michael Levy, Barton A. Weitz. 
 - Eighth edition. 
 - xxvii, 675 pages :  illustrations (some colour), colour maps ;  29 cm 
<br/><br/> Previous ed.: 2009. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Introduction to the world of retailing --  Types of retailers --  Multichannel retailing --  Customer buying behavior --  Retail market strategy --  Financial strategy --  Retail locations --  Retail site location --  Human resource management --  Information systems and supply chain-management --  Customer relationship management --  Managing the merchandise planning process --  Buying merchandise --  Retail pricing --  Retail communication mix --  Managing the store --  Store layout, design and visual merchandising --  Customer service --  Starting your own retail business --  Starting franchise business.  Chapter 1.  Chapter 2.  Chapter 3.  Chapter 4.  Chapter 5.  Chapter 6.  Chapter 7.  Chapter 8.  Chapter 9.  Chapter 10.  Chapter 11.  Chapter 12.  Chapter 13.  Chapter 14.  Chapter 15.  Chapter 16.  Chapter 17.  Chapter 18.  Appendix A.  Appendix B. 
<br/><br/><label>ISBN: </label>0073530026 9780073530024 
<br/><br/><label>LCCN: </label>2010048858 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Retail trade--Management
<br/><br/><label>LC Class. No.: </label>HF5429  / .L4828 2012 
<br/><br/><label>Dewey Class. No.: </label>658.87