TY  - BOOK
AU  - Moriarty,Sandra E.
AU  - Mitchell,Nancy
AU  - Wells,William
TI  - Advertising & IMC: principles & practice 
SN  - 0132163640
AV  - HF5823 .W455 2012
U1  - 659.1 22
PY  - 2012///]
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall/Pearson
KW  - Advertising
N1  - Includes bibliographical references and index
ER  -