Moriarty, Sandra E.
Advertising & IMC : principles & practice /
Advertising and IMC
Sandra Moriarty, Nancy Mitchell, William Wells.
- Ninth edition.
- xxviii, 657 pages : illustrations (chiefly colour) ; 29 cm
Includes bibliographical references and index.
0132163640 9780132163644
2010023721
Advertising.
HF5823 / .W455 2012
659.1