TY  - BOOK
AU  - Samuel,Lawrence R.
TI  - Freud on Madison Avenue: motivation research and subliminal advertising in America 
SN  - 0812242513
AV  - HF5415.34 .S26 2010
U1  - 659.1019 22
PY  - 2010///]
CY  - Philadelphia
PB  - University of Pennsylvania Press
KW  - Motivation research (Marketing)
KW  - United States
KW  - History
KW  - Subliminal advertising
KW  - Consumer behavior
N1  - Includes bibliographical references and index; The psychology of everyday living -- The sophisticated sell -- The secret pitch -- The fertile moment -- The psychology of the world of objects
ER  -