TY  - BOOK
AU  - Thorne,Lynn
TI  - Word-of-mouth advertising, online and off: how to spark buzz, excitement, and free publicity for your business or organization with little or no money 
SN  - 1601380119
AV  - HF5827.95 .T46 2008
U1  - 659.133 22
PY  - 2008///]
CY  - Ocala, Fla.
PB  - Atlantic Pub. Group
KW  - Word-of-mouth advertising
KW  - Viral marketing
KW  - Internet advertising
N1  - Includes bibliographical references and index; First words -- The C-word -- The B-word -- Virtual words -- All the world's a stage -- For-words -- Is that even a word? -- In words & out words -- A word from our sponsors -- The F-word -- Bad words
ER  -