TY  - BOOK
AU  - Pricken,Mario
TI  - Creative strategies: idea management for marketing, advertising, media and design 
SN  - 0500515409
AV  - HF5823 .P73513 2010
U1  - 659.1 23
PY  - 2010///
CY  - London, New York
PB  - Thames & Hudson
KW  - Creativity in advertising
KW  - Advertising campaigns
N1  - Includes bibliographical references (pages 309-311) and index; Creative culture -- Creative team leading -- Creative teams -- Creative briefing -- Creative process -- Creative spaces; Originally published in German; Mainz : Schmidt, 2009; under title; Clou : strategisches Ideenmanagement in Marketing, Werbung, Medien & Design; 9783874397889
ER  -