TY - BOOK AU - Smythe,Michael TI - New Zealand by design: a history of New Zealand product design SN - 1869795741 U1 - 745.20993 22 PY - 2011/// CY - Auckland, N.Z. PB - Godwit KW - Industrial design KW - New Zealand KW - History KW - Manufactures N1 - "The assistance of Creative New Zealand is gratefully acknowledged by the author."--t.p. verso; Includes bibliographical references (pages 482-488) and index; Introduction --; 1; Whakairo follows function --; 2; Empirical extraction --; 3; National selection --; 4; Settling in, settling up --; 5; Exportable enterprise --; 6; Products of protection --; 7; Instituting progress --; 8; Revolting baby boomers --; 9; Darwinian deep-end --; 10; Global positioning --; Epilogue N2 - "Product design is what we make of ourselves. It shapes and shows who we are. It is the manufactured manifestation of our culture. NEW ZEALAND BY DESIGN richly illustrates the way product design has been formed by the isolation of the country most recently inhabited by 'tool making animals'. It will inform, entertain, intrigue and surprise readers interested in Kiwi heritage, creativity, culture, economics, politics, technology, industry and the deeply driven needs for human beings to design better lives."--Back cover ER -