TY  - BOOK
AU  - Ellis,Nick
TI  - Business-to-business marketing: relationships, networks & strategies 
SN  - 0199551685
U1  - 658.8 22
PY  - 2011///]
CY  - Oxford
PB  - Oxford University Press
KW  - Industrial marketing
N1  - Includes bibliographical references and index; Part One. The Organisational Marketing Context -- Part Two. Inter-Organisational Relationships & Networks -- Part Three. Business Marketing Planning -- Part Four. Business Marketing Programmes -- --; Part One; The Organisational Marketing Context --; 1; The Significance of B2B Marketing --; 2; Organisational Buying Behaviour -- --; Part Two; Inter-Organisational Relationships & Networks --; 3; Inter-Organisational Relationships --; 4; Marketing Channels & Supply Chains --; 5; Industrial Networks -- --; Part Three; Business Marketing Planning --; 6; B2B Marketing Planning & Analysis --; 7; B2B Marketing Strategies & Implementation -- --; Part Four; Business Marketing Programmes --; 8; Business Products --; 9; Business Services --; 10; Value & Pricing in B2B Markets --; 11; B2B Marketing Communications --; 12; Personal Selling & Sales Management
ER  -