TY  - BOOK
AU  - McKenzie-Mohr,Doug
TI  - Fostering sustainable behavior: an introduction to community-based social marketing 
SN  - 0865716420
U1  - 303.484 22
PY  - 2011///]
CY  - Gabriola, B.C.
PB  - New Society Publishers
KW  - Social marketing
KW  - Sustainable development
KW  - Behavior modification
N1  - Includes bibliographical references (pages 155-170) and index; How to use this book -- Fostering sustainable behavior -- Step 1 : selecting behaviors -- Step 2 : identifying barriers and benefits -- Step 3 : developing strategies -- Step 4 : piloting -- Step 5 : broad-scale implementation and evaluation -- Concluding thoughts.
ER  -