McKenzie-Mohr, Doug,  1959- <br/><br/>
Fostering sustainable behavior :  an introduction to community-based social marketing / 
 Fostering sustainable behaviour  Fostering sustainable behaviour :  An introduction to community-based social marketing 
Doug McKenzie-Mohr. 
 - Third edition. 
 - xi, 171 pages :  illustrations ;  23 cm 
<br/><br/>Includes bibliographical references (pages 155-170) and index. 
<br/><br/>How to use this book -- Fostering sustainable behavior -- Step 1 : selecting behaviors -- Step 2 : identifying barriers and benefits -- Step 3 : developing strategies -- Step 4 : piloting -- Step 5 : broad-scale implementation and evaluation -- Concluding thoughts.   
<br/><br/><label>ISBN: </label>0865716420 9780865716421 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social marketing.<br/>Sustainable development<br/>Behavior modification.
<br/><br/><label>Dewey Class. No.: </label>303.484