TY  - BOOK
AU  - Lees-Marshment,Jennifer
TI  - The political marketing game
SN  - 0230537774
AV  - JF2112.C3 L43 2011
U1  - 324.7 22
PY  - 2011///
CY  - Houndmills, Basingstoke, Hampshire, New York
PB  - Palgrave Macmillan
KW  - Campaign management
KW  - Political campaigns
KW  - Marketing
KW  - Political aspects
N1  - Includes bibliographical references and index; Machine generated contents note: -- Introduction -- Analyzing the Market -- Strategic Development -- Leading Responsively -- Marketing the Party -- Communicating -- Managing Delivery -- Marketing Democratically -- Conclusion: Political Marketing, Democracy and Partnership -- Academic References -- Practitioner Interview References
N2  - "The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism"--
ER  -