Lees-Marshment, Jennifer. <br/><br/>
The political marketing game / 
Jennifer Lees-Marshment. 
 - xii, 259 pages ;  23 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Machine generated contents note: -- Introduction -- Analyzing the Market -- Strategic Development -- Leading Responsively -- Marketing the Party -- Communicating -- Managing Delivery -- Marketing Democratically -- Conclusion: Political Marketing, Democracy and Partnership -- Academic References -- Practitioner Interview References. 
<br/><br/> "The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism"-- 
<br/><br/><label>ISBN: </label>0230537774 9780230537774 
<br/><br/><label>LCCN: </label>2010050921 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Campaign management.<br/>Political campaigns.<br/>Marketing--Political aspects
<br/><br/><label>LC Class. No.: </label>JF2112.C3  / L43 2011 
<br/><br/><label>Dewey Class. No.: </label>324.7