TY  - BOOK
AU  - Burns,Alvin C.
AU  - Bush,Ronald F.
TI  - Basic marketing research: using Microsoft Excel data analysis 
SN  - 0135078229
AV  - HF5415.2 .B7787 2012
U1  - 658.830285554 22
PY  - 2012///]
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - Microsoft Excel (Computer file)
KW  - Marketing research
N1  - Includes bibliographical references and index; An introduction to marketing research -- The marketing research industry -- The marketing research process including defining the problem and research objectives -- Research design alternatives and qualitative research -- Information types & sources: secondary data & standardized information -- Data collection methods -- Measurement scales -- Designing data collection forms -- Determining sample size and the sample plan -- Data issues and inputting data into XL data analyst -- Summarizing your data -- Generalizing your findings -- Finding differences -- Determining relationships -- Preparing & presenting your research report
ER  -