Burns, Alvin C., <br/><br/>
Basic marketing research :  using Microsoft Excel data analysis / 
Alvin C. Burns, Ronald F. Bush. 
 - Third edition. 
 - xxii, 391 pages :  colour illustrations ;  26 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>An introduction to marketing research -- The marketing research industry -- The marketing research process including defining the problem and research objectives -- Research design alternatives and qualitative research -- Information types & sources: secondary data & standardized information -- Data collection methods -- Measurement scales -- Designing data collection forms -- Determining sample size and the sample plan -- Data issues and inputting data into XL data analyst -- Summarizing your data -- Generalizing your findings -- Finding differences -- Determining relationships -- Preparing & presenting your research report. 
<br/><br/><label>ISBN: </label>0135078229 9780135078228 
<br/><br/><label>LCCN: </label>2010030838 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>Microsoft Excel (Computer file)
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .B7787 2012 
<br/><br/><label>Dewey Class. No.: </label>658.830285554