TY  - BOOK
AU  - Peter,J.Paul
AU  - Donnelly,James H.
TI  - Marketing management: knowledge and skills 
SN  - 0073530050
AV  - HF5415.13 .P387 2011
U1  - 658.8 22
PY  - 2011///]
CY  - New York
PB  - McGraw-Hill Irwin
KW  - Marketing
KW  - Management
KW  - Case studies
N1  - Includes bibliographical references and index
ER  -