TY  - BOOK
AU  - Winer,Russell S.
AU  - Dhar,Ravi
TI  - Marketing management
SN  - 0130387924
U1  - 658.8 22
PY  - 2011///]
CY  - Upper Saddle River, N.J., Harlow
PB  - Pearson Education
KW  - Marketing
KW  - Management
N1  - Previous ed.: 2007; Includes bibliographical references and index
ER  -