Winer, Russell S., <br/><br/>
Marketing management / 
Russell S. Winer, Ravi Dhar. 
 - Fourth edition, International edition. 
 - xxi, 506 pages :  colour illustrations ;  28 cm 
<br/><br/> Previous ed.: 2007. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0130387924 9780130387929 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8