Essentials of marketing /
Jane Summers [and others].
- Third Asia Pacific edition.
- xviii, 528 pages : colour illustrations ; 28 cm
"First published in 2001 by South-Western College Publishing as Essentials of marketing by Charles W. Lamb, Joseph F. Hair and Carl McDaniel"--T.p. verso. Previous ed. published: Thomson, 2005. Accompanaied by a companion webstite at: www.cengage.com.au/summers3e.