TY  - BOOK
AU  - Shilbury,David
TI  - Strategic sport marketing
T2  - Sport management series
SN  - 174175626X
U1  - 796.0698 22
PY  - 2009///
CY  - Crows Nest, N.S.W.
PB  - Allen & Unwin
KW  - Sports
KW  - Marketing
KW  - Sports sponsorship
KW  - Economic aspects
N1  - Previous ed.: 2003; Includes bibliographical references (pages 342-356) and index
N2  - A fully revised edition of this widely used introduction to sport marketing by leading educators. With international examples it remains the most comprehensive and well-informed reference for students and sport marketing professionals
ER  -