Strategic sport marketing /
David Shilbury [and others].
- Third edition.
- xvi, 367 pages : illustrations ; 23 cm.
- Sport management series .
- Sport management series. .
Previous ed.: 2003.
Includes bibliographical references (pages 342-356) and index.
A fully revised edition of this widely used introduction to sport marketing by leading educators. With international examples it remains the most comprehensive and well-informed reference for students and sport marketing professionals.