TY  - BOOK
AU  - Go,Frank M.
AU  - Govers,Robert
TI  - International place branding yearbook 2010: place branding in the new age of innovation 
SN  - 0230279546
U1  - 910.688 22
PY  - 2010///]
CY  - Basingstoke, Hampshire
PB  - Palgrave Macmillan
KW  - Place marketing
N1  - Includes bibliographical references (pages 184-199) and index; Cover; Contents; List of Figures and Tables; Preface; Acknowledgments; About the Book; Notes on the Contributors; Introduction by Frank M. Go & Robert Govers; Defining Strengths and Limitations of the Place Branding Field; Place Brand Positioning; Managing Place Branding: From Integration Toward Interaction; Measuring Place Brand Performance; Future Place Brand Research Agenda; Organization of the Book; Part 1: Multidisciplinary Perspectives; 1 An Organizational Perspective on Space and Place Branding; 2 A Political Perspective on Place Branding
ER  -