International place branding yearbook 2010 :  place branding in the new age of innovation / 
 International place branding yearbook twenty ten 
edited by Frank Go, Robert Govers. 
 - l, 234 pages :  illustrations ;  26 cm 
<br/><br/>Includes bibliographical references (pages 184-199) and index. 
<br/><br/>Cover; Contents; List of Figures and Tables; Preface; Acknowledgments; About the Book; Notes on the Contributors; Introduction by Frank M. Go & Robert Govers; Defining Strengths and Limitations of the Place Branding Field; Place Brand Positioning; Managing Place Branding: From Integration Toward Interaction; Measuring Place Brand Performance; Future Place Brand Research Agenda; Organization of the Book; Part 1: Multidisciplinary Perspectives; 1 An Organizational Perspective on Space and Place Branding; 2 A Political Perspective on Place Branding. 
<br/><br/><label>ISBN: </label>0230279546 9780230279544 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Place marketing
<br/><br/><label>Dewey Class. No.: </label>910.688