TY  - BOOK
AU  - Gray,John
TI  - The Construction of English: Culture, Consumerism and Promotion in the ELT Global Coursebook 
SN  - 0230222587
AV  - PE1128.A2 G6823 2010
U1  - 428.24 22
PY  - 2010///
CY  - New York, NY
PB  - Palgrave Macmillan
KW  - English language
KW  - Study and teaching
KW  - Foreign speakers
KW  - Globalization
N1  - Includes bibliographical references and index; Machine generated contents note: -- Acknowledgements -- Introduction -- Culture and English Language Teaching -- Describing and Analysing ELT Coursebooks -- Representational Repertoires 1: Streamline Connections and Building Strategies -- Representational Repertoires 2: The New Cambridge Course 2 and The New Edition -- Production and Regulation of Content -- Consumption of Content -- Future Directions -- Conclusion -- Notes -- Appendices -- Bibliography -- Index
N2  - "This book takes the view that ELT global coursebooks, in addition to being curriculum artefacts, are also highly wrought cultural artefacts which seek to make English mean in highly selective ways and it argues that the textual construction (and imaging) of English parallels the processes of commodity promotion more generally"--Provided by publisher
ER  -