TY  - BOOK
AU  - Durham,Sarah
TI  - Brandraising: how nonprofits raise visibility and money through smart communications 
SN  - 0470527536
AV  - HD62.6 .D87 2010
U1  - 658.827 22
PY  - 2010///]
CY  - San Francisco, Calif.
PB  - Jossey-Bass
KW  - Nonprofit organizations
KW  - Management
KW  - Branding (Marketing)
KW  - Business communication
N1  - Includes bibliographical references and index; Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications; Contents; Chapter 1: Brandraising; Chapter 2: Principles of Effective Communications; Chapter 3: Overview of Brandraising; Chapter 4: Brandraising at the Organizational Level; Chapter 5: Brandraising at the Identity Level; Chapter 6: Brandraising at the Experiential Level; Chapter 7: Implementing Brandraising; Acknowledgments; About the Author; References; Index
ER  -