Brandraising : how nonprofits raise visibility and money through smart communications /
Sarah Durham.
- ix, 190 pages : illustrations ; 23 cm
Includes bibliographical references and index.
Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications; Contents; Chapter 1: Brandraising; Chapter 2: Principles of Effective Communications; Chapter 3: Overview of Brandraising; Chapter 4: Brandraising at the Organizational Level; Chapter 5: Brandraising at the Identity Level; Chapter 6: Brandraising at the Experiential Level; Chapter 7: Implementing Brandraising; Acknowledgments; About the Author; References; Index.
0470527536 9780470527535
2009041088
Nonprofit organizations--Management Branding (Marketing) Business communication.