TY  - BOOK
AU  - Tibbs,Andy
TI  - Advertising: its business, culture and careers 
SN  - 0415544688
AV  - HF5828.4 .T43 2010
U1  - 659.1023 22
PY  - 2010///
CY  - New York
PB  - Routledge
KW  - Advertising
KW  - Vocational guidance
N1  - Includes bibliographical references and index; Does advertising need another graduate? -- Resisting the usual -- Making the disinterested interested -- The future is bright, the future is digital -- Is creativity in your DNA? -- Time to get real-getting a job with an advertising agency -- Celebrities behaving badly : opportunities beyond the advertising agency -- Biog sticks and chocolate : life as a client -- The way ahead
ER  -