Advertising : its business, culture and careers /
Andy Tibbs.
- x, 217 pages : illustrations (chiefly colour), facsimiles, portraits ; 26 cm
Includes bibliographical references and index.
Does advertising need another graduate? -- Resisting the usual -- Making the disinterested interested -- The future is bright, the future is digital -- Is creativity in your DNA? -- Time to get real-getting a job with an advertising agency -- Celebrities behaving badly : opportunities beyond the advertising agency -- Biog sticks and chocolate : life as a client -- The way ahead.