Tibbs, Andy, 1964-

Advertising : its business, culture and careers / Andy Tibbs. - x, 217 pages : illustrations (chiefly colour), facsimiles, portraits ; 26 cm

Includes bibliographical references and index.

Does advertising need another graduate? -- Resisting the usual -- Making the disinterested interested -- The future is bright, the future is digital -- Is creativity in your DNA? -- Time to get real-getting a job with an advertising agency -- Celebrities behaving badly : opportunities beyond the advertising agency -- Biog sticks and chocolate : life as a client -- The way ahead.

0415544688 9780415544689 0415544661 9780415544665

2009025347


Advertising--Vocational guidance

HF5828.4 / .T43 2010

659.1023