TY  - BOOK
AU  - Lovelock,Christopher H.
AU  - Patterson,Paul
AU  - Wirtz,Jochen
TI  - Services marketing: an Asia Pacific and Australian perspective 
SN  - 1442517018
U1  - 658.80091823 22
PY  - 2011///
CY  - Frenchs Forest, N.S.W.
PB  - Pearson Australia
KW  - Service industries
KW  - Pacific Area
KW  - Marketing
KW  - Australia
KW  - Customer services
N1  - Previous ed.: Pearson Education Australia, 2007; Includes bibliographical references and index
ER  -