Lovelock, Christopher H., <br/><br/>
Services marketing :  an Asia Pacific and Australian perspective / 
Christopher H. Lovelock, Paul G. Patterson, Jochen Wirtz. 
 - Fifth edition. 
 - xx, 564 pages :  illustrations ;  26 cm 
<br/><br/> Previous ed.: Pearson Education Australia, 2007. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>1442517018 9781442517011 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing.--Pacific Area<br/>Service industries--Marketing.--Australia<br/>Customer services--Marketing.--Pacific Area<br/>Customer services--Marketing.--Australia
<br/><br/><label>Dewey Class. No.: </label>658.80091823