TY  - BOOK
AU  - Kotabe,Masaaki
TI  - International marketing
SN  - 1742166032
U1  - 658.84 22
PY  - 2011///
CY  - Milton, Qld.
PB  - John Wiley and Sons Australia
KW  - Marketing
KW  - Asia
KW  - Pacific Area
KW  - International business enterprises
N1  - Masaaki Kotabe ; Swee Hoon Ang ; Kathleen Griffiths ; Al Marshall ; Ranjit Voola ; Kristiaan Helsen; Includes bibliographical references and index
N2  - This book aims to help Australasian students understand contemporary international marketing activities and issues in an increasingly competitive marketplace
ER  -