Kotabe, Masaaki, <br/><br/>
International marketing / 
Masaaki Kotabe [and others]. 
 - 3rd Asia-Pacific edition. 
 - xv, 672 pages :  illustrations, maps ;  26 cm 
<br/><br/> Masaaki Kotabe ; Swee Hoon Ang ; Kathleen Griffiths ; Al Marshall ; Ranjit Voola ; Kristiaan Helsen. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> This book aims to help Australasian students understand contemporary international marketing activities and issues in an increasingly competitive marketplace. 
<br/><br/><label>ISBN: </label>1742166032 9781742166032 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Asia<br/>Marketing--Pacific Area<br/>International business enterprises--Marketing
<br/><br/><label>Dewey Class. No.: </label>658.84