TY  - BOOK
AU  - Zikmund,William G.
TI  - Marketing research
SN  - 0170183343
U1  - 658.83 22
PY  - 2010///
CY  - South Melbourne, Vic.
PB  - Cangage Learning
KW  - Marketing research
N1  - Includes index; Previous ed.: Thomson Learning, 2007
N2  - Combining a solid theoretical foundation with a practical, step-by-step approach, the marketing research process is explored through a learning model which is reinforced throughout the text
ER  -