Zikmund, William G., <br/><br/>
Marketing research / 
William G. Zikmund [and others]. 
 - 2nd Asia-Pacific edition. 
 - xxv, 592 pages :  colour illustrations ;  26 cm 
<br/><br/> Includes index.  Previous ed.: Thomson Learning, 2007. 
<br/><br/> Combining a solid theoretical foundation with a practical, step-by-step approach, the marketing research process is explored through a learning model which is reinforced throughout the text. 
<br/><br/><label>ISBN: </label>0170183343 9780170183345 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.83