TY  - BOOK
AU  - Kurtz,David L.
AU  - Boone,Louis E.
TI  - Contemporary marketing
SN  - 032458203X
AV  - HF5415 .K848 2010
U1  - 658.8 22
PY  - 2010///]
CY  - Mason, OH
PB  - South-Western Cengage Learning
KW  - Marketing
N1  - At head of title: Boone & Kurtz; Previous ed. by Louis E. Boone and David L. Kurtz; Includes bibliographical references and index; Part 1: Designing customer-oriented marketing strategies -- Part 2: Understanding buyers and markets -- Part 3: Target market selection -- Part 4: Product decisions -- Part 5: Distribution decisions -- Part 6: Promotional decisions -- Appendix A: Your career in marketing -- Appendix B: Developing an effective marketing plan -- Appendix C: Financial analysis in marketing
ER  -