TY  - BOOK
AU  - Muléy,Miriam
TI  - The 85% niche: the power of women of all colors--Latina, Black, Asian 
SN  - 0980174554
AV  - HF5415.332.W66 M85 2009
U1  - 658.834082 22
PY  - 2009///]
CY  - Ithaca, N.Y.
PB  - Paramount Market Pub
KW  - Women consumers
KW  - United States
KW  - Minority consumers
KW  - Consumers, Black
KW  - Hispanic American consumers
KW  - Target marketing
KW  - Women in marketing
N1  - Includes index; Economic opportunity 1: Women -- The power of women of all colors -- Where diversity trumps gender -- Latina voices -- Black voices of the African diaspora -- Asian-American voices -- Mothers of color -- Entrepreneurial women of power -- Corporate commitment and marketing strategy -- Automotive spotlight: General Motors Corporation -- Beauty products spotlight: Avon Products, Inc. -- Financial services spotlight: Comercia Incorporated -- Appendix, The boardroom circle: 85% niche leadership interviews
ER  -