Muléy, Miriam. <br/><br/>
The 85% niche :  the power of women of all colors--Latina, Black, Asian / 
 Eighty five percent niche  85% niche :  The power of women of all colours--Latina, Black, Asian  85 percent niche 
Miriam Muléy. 
 - xxviii, 228 pages ;  24 cm 
<br/><br/> Includes index. 
<br/><br/>Economic opportunity 1: Women -- The power of women of all colors -- Where diversity trumps gender -- Latina voices -- Black voices of the African diaspora -- Asian-American voices -- Mothers of color -- Entrepreneurial women of power -- Corporate commitment and marketing strategy -- Automotive spotlight: General Motors Corporation -- Beauty products spotlight: Avon Products, Inc. -- Financial services spotlight: Comercia Incorporated -- Appendix, The boardroom circle: 85% niche leadership interviews. 
<br/><br/><label>ISBN: </label>0980174554 9780980174557 
<br/><br/><label>LCCN: </label>2010278006 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Women consumers--United States<br/>Minority consumers--United States<br/>Consumers, Black--United States<br/>Hispanic American consumers--United States<br/>Target marketing--United States<br/>Women in marketing--United States
<br/><br/><label>LC Class. No.: </label>HF5415.332.W66  / M85 2009 
<br/><br/><label>Dewey Class. No.: </label>658.834082