TY - BOOK AU - Hartley,Darin E. TI - 10 steps to successful social networking for business T2 - 10 steps SN - 1562867172 AV - HD30.37 .H37 2010 U1 - 658.872 22 PY - 2010///] CY - Alexandria, Va. PB - ASTD Press KW - Business enterprises KW - Computer networks KW - Online social networks KW - Internet marketing N1 - Includes bibliographical references (pages 161-164) and index; Understand the technology and identify business benefits -- Identify sales, brand, and organizational value -- Choose the right technology -- Tie social networking to key business drivers -- Get the organization engaged and connected -- Launch the social networking initiative -- Build success one day at a time -- Make it personal-- get customers to love your business -- Connect your business to the world -- Keep up with new technologies and thrive ER -