TY  - BOOK
AU  - Grant,Robert M.
AU  - Grant,Robert M.
TI  - Cases to accompany Contemporary strategy analysis
SN  - 0470686332
AV  - HD30.28 .G716 2010
U1  - 658.4012 22
PY  - 2010///]
CY  - Chichester, U.K.
PB  - John Wiley & Sons
KW  - Strategic planning
KW  - Case studies
KW  - Decision making
N1  - Revised edition of: Cases to accompany Contemporary strategy analysis. 2008; Written to accompany the 7th ed. of Contemporary strategy analysis, published in 2009; Includes bibliographical references; Madonna -- Starbucks in 2009: the coffee goes cold -- The U.S. airline industry in 2009 -- Ford and the world automobile industry in 2009 -- Wal-Mart Stores Inc., 2009 -- Manchester United: preparing for life without Ferguson -- Eastman Kodak: meeting the digital challenge -- Procter & Gamble's organization 2005 project -- AirAsia: the world's lowest cost airline -- Harley-Davidson Inc., July 2009 -- Raisio Group and the Benecol launch -- Rivalry in video games -- DVD war of 2005-8: Blu-ray versus HD-DVD -- New York Times -- Eni SpA: building an international energy major -- American apparel: vertically integrated in downtown L.A. -- Outback Steakhouse: going international -- Euro Disney: from dream to nightmare -- Vodafone: rethinking the international strategy -- Richard Branson and the Virgin Group of companies in 2007 -- Google Inc.: running amuck? -- Bank of America's acquisition of Merrill Lynch -- Jeff Immelt and the reinventing of General Electric, 2009 -- W.L. Gore & Associates: who's in charge here?
ER  -