TY  - BOOK
AU  - Pradeep,A.K.
TI  - The buying brain: secrets for selling to the subconscious mind 
SN  - 0470601779
AV  - HF5415.12615 .P73 2010
U1  - 658.8342 22
PY  - 2010///]
CY  - Hoboken, N.J.
PB  - Wiley
KW  - Neuromarketing
KW  - Consumer behavior
KW  - Shopping
KW  - Psychological aspects
KW  - Marketing
N1  - Includes bibliographical references and index; Trillion to persuade the brain -- Neuromarketing technology -- Your customer's brain is 100,000 years old -- The brain 101 -- The five senses and the buying brain -- The boomer brain is buying -- The female brain is buying -- The mommy brain is buying -- The empathic brain is buying -- Neuromarketing measures and metrics -- The consumer journey -- The buying brain and brands -- The buying brain and products -- The buying brain and packaging -- The buying brain in the aisle -- The buying brain and advertising -- The buying brain, screens, and social media -- Vision of the future; Tertiary/Undergraduate; General
N2  - Scientific brain scan research every marketer will want to know on what makes consumers react (or not react) to products, packaging, price, ads, websites, etc. - from the world's leading neuromarketing lab
ER  -