Pradeep, A. K.,  1963- <br/><br/>
The buying brain :  secrets for selling to the subconscious mind / 
A.K. Pradeep. 
 - xii, 252 pages :  illustrations ;  24 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Trillion to persuade the brain -- Neuromarketing technology -- Your customer's brain is 100,000 years old -- The brain 101 -- The five senses and the buying brain -- The boomer brain is buying -- The female brain is buying -- The mommy brain is buying -- The empathic brain is buying -- Neuromarketing measures and metrics -- The consumer journey -- The buying brain and brands -- The buying brain and products -- The buying brain and packaging -- The buying brain in the aisle -- The buying brain and advertising -- The buying brain, screens, and social media -- Vision of the future. 
<br/><br/> Scientific brain scan research every marketer will want to know on what makes consumers react (or not react) to products, packaging, price, ads, websites, etc. - from the world's leading neuromarketing lab. 
<br/><br/> Tertiary/Undergraduate.  General. 
<br/><br/><label>ISBN: </label>0470601779 9780470601778 
<br/><br/><label>LCCN: </label>2010003830 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Neuromarketing<br/>Consumer behavior.<br/>Shopping--Psychological aspects<br/>Marketing--Psychological aspects
<br/><br/><label>LC Class. No.: </label>HF5415.12615  / .P73 2010 
<br/><br/><label>Dewey Class. No.: </label>658.8342