Newsonomics : twelve new trends that will shape the news you get /
Newsonomics : 12 new trends that will shape the news you get
Ken Doctor.
- First edition.
- xv, 219 pages ; 25 cm
Includes index.
In the age of Darwinian content, you are your own editor -- The digital dozen will dominate -- Local : remap and reload -- The old news world is gone--get over it -- The great gathering; or, The fine art of using other people's content -- It's a pro-am world -- Reporters become bloggers -- Itch the niche -- Apply the 10 percent rule -- Media learn how to market, marketers find new ways to make the most of media -- For journalists' jobs, it's back to the future -- Mind the gaps.
Identifies factors that are shaping the early digital news era, from evolving search practices to citizen journalism, while profiling both powerhouse news organizations and emerging players.