TY  - BOOK
AU  - Graham,Judy
TI  - Critical thinking in consumer behavior: cases and experiential exercises 
SN  - 0136027164
U1  - 658.8342 22
PY  - 2010///]
CY  - Upper Saddle River, N.J.
PB  - Pearson/Prentice Hall
KW  - Consumer behavior
KW  - Case studies
N1  - Includes bibliographical references; The importance of customer centricity -- Customer perception -- Customer learning and memory -- Customer motivation and personality -- Segmenting targeting and positioning -- Reference group influence and diffusion of innovation -- Customer attitudes -- Marketing communication an attitude change -- Customer decision making -- Qualitative and interpretive consumer research -- Cultural and subcultural influences
ER  -