Iacobucci, Dawn, <br/><br/>
Marketing research :  methodological foundations / 
Dawn Iacobucci, Gilbert A. Churchill, Jr. 
 - Tenth edition. 
 - xx, 604 pages :  illustrations ;  27 cm 
<br/><br/> Includes index.  9th edition authored-- Gilbert A. Churchill, Jr. 
<br/><br/>Marketing Research: It's Everywhere! -- Alternative Approaches to Marketing Intelligence -- The Research Process and Problem Formulation -- Research Design, Exploratory Research, and Qualitative Data -- Descriptive Research -- Casual Designs -- Data Collection: Secondary Data -- Data Collection: Primary Data -- Questionnaires and Data Collection Forms. Attitude Measurement -- Sampling Procedures -- Determining Sample Size -- Field Procedures for Collecting the Data -- Preprocessing the Data, and Doing Cross-Tabs -- Chi-Square and Related Indices -- Data Analysis-Basic Questions -- Are My Groups The Same or Different? -- Are These Variables Related? -- Multivariate Data Analysis -- The Research Report. 
<br/><br/><label>ISBN: </label>1439081018 9781439081013 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .C5 2010 
<br/><br/><label>Dewey Class. No.: </label>658.83