TY  - BOOK
AU  - Lovelock,Christopher H.
AU  - Wirtz,Jochen
AU  - Chew,Patricia
TI  - Essentials of services marketing
SN  - 9810679955
AV  - HD9980.5 .L68 2009
U1  - 658.8 22
PY  - 2009///
CY  - Singapore, Hong Kong
PB  - Prentice Hall
KW  - Service industries
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -