Lovelock, Christopher H., <br/><br/>
Essentials of services marketing / 
Christopher Lovelock, Jochen Wirtz, Patricia Chew. 
 - xxxii, 567 pages :  colour illustrations ;  28 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9810679955 9789810679958 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing
<br/><br/><label>LC Class. No.: </label>HD9980.5  / .L68 2009 
<br/><br/><label>Dewey Class. No.: </label>658.8