TY  - BOOK
AU  - Hunt,Shelby D.
TI  - Marketing theory: foundations, controversy, strategy, resource-advantage theory 
SN  - 0765623633
AV  - HF5415 .H869 2010
U1  - 658.8001 22
PY  - 2010///]
CY  - Armonk, N.Y.
PB  - M.E. Sharpe
KW  - Marketing
KW  - Marketing research
N1  - Includes bibliographical references and index; On the marketing discipline --; On the morphology of explanation --; Explanation : issues and aspects --; On the morphology of scientific laws --; Scientific laws : issues and aspects --; On the morphology of theory --; Theory : issues and aspects --; On scientific realism and marketing research --; On science/nonscience, qualitative methods, and marketing research --; On truth and marketing research --; On objectivity and marketing research --; On the resource-advantage (R-A) theory of competition --; Competition theory, Alderson's market processes theory, and R-A theory --; Strategy and R-A theory
ER  -