TY  - BOOK
AU  - Baker,Michael J.
AU  - Saren,Michael
TI  - Marketing theory: a student text 
SN  - 1849204667
AV  - HF5415 .M32325 2010
U1  - 658.8001 22
PY  - 2010///
CY  - Los Angeles
PB  - SAGE
KW  - Marketing
KW  - History
KW  - Philosophy
N1  - Previous ed.: 2000; Includes bibliographical references and index; Section A. Overview of marketing theory -- section B. Disciplinary underpinnings of marketing theory -- section C. Theories of marketing management and organization -- section D. Theoretical sub-areas of marketing
ER  -