Marketing theory :  a student text / 
edited by Michael J. Baker & Michael Saren. 
 - Second edition. 
 - xvii, 428 pages :  illustrations ;  24 cm 
<br/><br/> Previous ed.: 2000. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Section A. Overview of marketing theory -- section B. Disciplinary underpinnings of marketing theory -- section C. Theories of marketing management and organization -- section D. Theoretical sub-areas of marketing. 
<br/><br/><label>ISBN: </label>1849204667 9781849204668 1849204659 9781849204651 
<br/><br/><label>LCCN: </label>2009935057 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--History.<br/>Marketing--Philosophy
<br/><br/><label>LC Class. No.: </label>HF5415  / .M32325 2010 
<br/><br/><label>Dewey Class. No.: </label>658.8001